Capitalising on the popularity of adult colouring books, Staedtler has signed Johanna Basford, the artist behind the worldwide bestselling colouring books Secret Garden and Enchanted Forest, as an exclusive global
stationery brand partner.
Both Secret Garden, with over 8 million copies sold, and Enchanted Forest, with sales of 2.5 million, reached No. 1 in the New York Times bestseller list and have been published in 40 foreign editions. Johanna Basford’s latest book, Lost Ocean, was launched on October 27.
Stadetler products, including the triplus range, ergosoft, Noris Club and Noris colour, are available as special editions with Johanna Basford designs.