Sheaffer extends relationship with Ferrari

Posted on Jan 1 2017 - 10:00am by Editorial
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Historic writing brand Sheaffer is expanding distribution of the Scuderia Ferrari by Sheaffer range. The pens were previously only available in the UK, but following a new distribution agreement with Ferrari, they will now be sold in Pan European, Middle East and African countries as well.

Sheafer Scuderia Ferrari range

Sheafer Scuderia Ferrari range

Sheaffer is also making a new addition to the Scuderia Ferrari Collection. The Sheaffer Ferrari Intensity includes a fountain pen (£80) and a ballpoint (£60) in red, yellow and black.

Nicola Shepherd, Sheaffer’s Trade Marketing Director, said: “The Scuderia Ferrari Collection is inspired by the legendary Scuderia Ferrari race car and we remain thrilled to be working with the Ferrari team. Both the Scuderia Ferrari and Sheaffer brands are synonymous with performance and style, which is why we have such a perfect partnership when it comes to creating world-class writing instruments that embody the myth of Ferrari race cars.”

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