Neopost is encouraging businesses to acquire new generation Mailmark franking technology, following the announcement of new pricing by Royal Mail.
On Monday 30 March, the price of a fist class stamp increased by 1p to 63p and the price of a second class stamp by 1p to 54p. The cost of a first class Mailmark frank went up by 2p to 51p and the cost of a second class one by 1p to 36p.
Under the new tariffs, franking machine users enjoy discounts on the price of a stamp of as much as 33% for a second class letter and 19% for a first class letter. Discounts for large letters are 15% and 18% respectively.
Neopost said that with discounts of this size, a small business sending as few as eight letters a day can save money by switching from stamps to franking, even when franking machine rental and supplies costs are taken into account.
Neopost adds that many existing franking machine users would also benefit from an upgrade to Mailmark, due to an increase in the price differential between franking machines that use the old ‘town and crown’ die and new generation Mailmark devices that apply an intelligent 2D barcode.
When Royal Mail introduced Mailmark last year it said it would always be the best value option for franking. The new tariffs build on this promise by extending the price advantage to as much as 3p for a second class letter (36p compared to 39p with a traditional franking machine).
Mailmark franking machines offer additional benefits including automatic tariff updates and easy access to additional Royal Mail products, including a new Prepay Business Reply offering.
Neopost marketing director Andrew Mackenzie said: “This price increase may be lower than prior years, but with so many businesses still relying on post to communicate with customers, it all adds up, particularly for SMEs. In a time of increased overheads, another climb in the price of stamps is simply putting growing companies under more financial pressure.”
He added: “When Royal Mail introduced Mailmark franking machines last year, it provided a much more cost effective alternative to normal postage and this is a good example of how investing in technology can empower smaller businesses to maintain control of their costs. By upgrading or investing in new generation Mailmark technology, businesses will experience a more efficient postage process, enabling them to spend their time and capital on other business-critical activities.”