Edding is encouraging individuals, including office workers, to relax through colouring, zendoodling, art therapy and mandalas.
It has released a number of special packs developed especially for de-stressing techniques, such as Zentangle, which is claimed to aid meditative relaxation and emotional balance. Users start with a few strokes and, little by little, build them up into patterns (tangles) that, when joined together, result in a small work of art.
New products include the 10-colour edding Tangle Colouring Set; the edding Zendoodle Outline Set, which contains three black edding 1800 precision fineliners in a choice of stroke widths, plus a silver edding 2185 gel roller for dark paper; the edding 1340 brushpen with a flexible brush tip for colouring in finished patterns or pre-drawn colouring pictures; and the edding 1340 Zendoodle Colouring Set with ten vibrant colours.
For colouring in designs, edding also recommends the edding 1200 and 1300 fire pens and the edding 55 fieliner.