National Stationery Week (NSW) is a celebration of paper products and the power of the pen. Taking place on April 24-30, it aims to ‘Get Britain Writing’ by encouraging people to rekindle their love of pen and paper.
Leading writing instruments manufacturer Sheaffer has been involved with the event since 2012 and will sponsor NSW again this year. Nicola Shepherd, trade marketing director at Sheaffer, said that signing up for a sixth straight year was a simple decision.
“Sponsoring National Stationery Week again provides us with the opportunity to re-engage with consumers in a meaningful way. The campaign is a fantastic way to get our products in front of consumers, as well as celebrating the best of our industry. The campaign continues to grow whilst yielding bigger and better results. We’re proud to be an integral part of that, and we have exciting plans for 2017 that will excite stationery addicts across the globe.”
British Stationery brand Nuco International is also a sponsor. Managing director Keith Matthews said: “It is with great pride that we are once again sponsoring NSW in order to promote hand writing in Britain. Technology has transformed the way we live our everyday lives, and it is important to find ways to marry the art and craftsmanship of traditional stationery with modern technology. We believe that we must embrace and not replace, which is why we have created the Nu Notes App, transforming handwritten notes into electronic notes that can be saved and shared with friends and colleagues.”
In addition to the lead sponsors, a number of suppliers of stationery products have signed up as official partners of NSW. These include Manuscript Pen Company, Maped Helix, Write Size, edding and Paperchase, which became the first official retailer to join this year’s campaign.
By reminding everyone how great stationery is, NSW aims to boosts sales. Last year Calliope Gifts in Dorking experienced a 111% increase in stationery sales during the week of the campaign and above normal sales levels for the next three months.
This year NSW has launched a retailer stationery display competition, which will see one lucky retailer (and three runners-up) winning hundreds of pounds-worth of stock courtesy of the campaign sponsors. To be in with a chance of winning, retailers should dress their instore or online stationery displays as creatively as possible using official point of sale materials and submit a photo to NSW. Photos will be displayed on the National Stationery Week website and the general public will be asked to vote for their favourite display.