Looking to the future

Posted on Jan 3 2017 - 10:00am by Editorial

The office of the future is one of the key themes at the Paperworld 2017 stationery and office products show

Paperworld 2016 Frankfurt

Paperworld 2016 Frankfurt

Paperworld 2017 will take place on January 28-31 2017 in Frankfurt, Germany. Paperworld is the leading international trade and industry fair for the paper, office supplies and stationery sector, and provides visitors with an unrivalled overview of product and market trends under one roof.

A truly international show, the last Paperworld saw 1,608 exhibitors from 59 countries present their products and services and more than 36,700 retailers and trade buyers visit Frankfurt to attend the four-day trade fair.

The Paperworld 2017 slogan and motto ‘Hello tomorrow’ and ‘The visionary office and the stationery trends’ point to a key theme of next year’s event: the office of the future. Paperworld will be presenting a number of future office concepts based on the findings of a new study, Working Spaces 2025, undertaken by the Pragma Institute on behalf of Messe Frankfurt.

In the survey of German office workers, more than half said they expect employers to have massively improved the quality of their office environment by 2025.

The Pragma Institute study reveals widespread discontent with the status quo, with 41% expressing dissatisfaction with their working environment, citing a lack of say in office design and inadequate ergonomic features, lighting and acoustics. Six out of 10 office workers (61%) say they are looking for flexibility and would prefer not to be tied to a single, fixed workspace.

Michael Reichold, Director, Paperworld

Michael Reichold, Director, Paperworld

Almost two thirds (62%) of respondents expect traditional office supplies and stationery to continue to decline in importance, though just 9% think they will be ‘very unimportant’ or ‘not important at all’ in 10 years’ time. Almost half (43%) expect there to be a new balance between digital and nondigital equipment by 2025.

The stationery and office supplies industry has been reacting to these broad trends for a number of years, and, according to Paperworld Director Michael Reichhold, Paperworld is the place to go to see how they are influencing product design: “For some time now, the paper, office supplies and stationery sector has felt the effects of global economic dynamics and changes in the workplace. At Paperworld we will see that companies are succeeding brilliantly in responding to these changes with new products and solutions,” he said.

Reichold added: “Paperworld is a must for those who want to know what makes working in the office more efficient, healthier and more mobile. It is only here that retailers and commercial buyers from large offices and administrative departments can experience live and in colour such a variety and concentration of technical innovations that cannot be matched anywhere else in the world.”

Main attractions
Office buyers should head to Halls 3.0 (office products), 4.0 (writing and drawing utensils) and 5.0 (computer and printing supplies). Exhibitor displays in the office sector will be complemented by a special show about the ‘workplace of the future’, with expert lectures and additional presentations on products that support flexibility and mobility in the workplace.

Paperworld 2016 Frankfurt

Paperworld 2016 Frankfurt

Hall 3.0 will also be home to Paperworld Plaza, a concept first implemented in 2015 that gives members of the PBS-Office Brands Industry Association a platform to present their latest products to visitors. Internationally renowned companies taking part include Durable, Exacompta, Ideal Krug & Priester, Schneider, tesa and Trodat.

The 2017/18 Trend Show will take place in the foyer of Halls 5.1 and 6.1. Created by ‘trend bureau’ bora. herke.palmisano, the show will explore emerging colours, themes and trends in the office working environment and home workspaces. These include rising demand for solutions that combine functional design with style and wellbeing and the growing popularity of white, black and grey shades with salmon and pale yellow accent colours.

For more information about Paperworld 2017, please visit http://paperworld. messefrankfurt.com

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