As always, the centrepiece of NSW is The London Stationery Show, which this year takes place on April 25-26. The two day stationery exhibition at the Business Design Centre in London gives buyers the opportunity to see a huge selection of writing and paper products from all over the world in one place. Over two thirds of the exhibitors are exclusive to the London Stationery Show, so visitors are sure to see something they won’t see at other UK events.
New this year is a LaunchPad competition showcasing a dozen companies eager to break into the stationery industry. The 12 companies selected for the display will be chosen by a panel of three judges: Rebecca Saunders, head of development at leading online curated marketplace, notonthehighstreet. com; Kim Harrup-Brook, graphic designer and founder of ‘Elegant Stationery Made In England’ or ‘esmie’; and Sally Newall, editor of IndyBest, the product reviews section of The Independent.
Tim Willoughby, exhibition director and COO of new show owners Ocean Media Group, said: “We want to attract talented individual designers or inventors with a mainstream stationery product or a complementary product to offer, and established companies from other sectors which have developed a new stationery product or range which it would like to test in the stationery sector. We’re keen to make this a regular part of the London Stationery Show, to encourage and support new companies and products to come forward and showcase their ideas.”
LaunchPad participants will get access to all the leading retailers and suppliers in the stationery industry, extensive PR and marketing support from the London Stationery Show and be eligible to enter their products for the 2017 Stationery Awards.
“They will be on one of stationery’s biggest stages and we’re sure they’ll receive plenty of pertinent feedback from show visitors and fellow exhibitors, all of which is invaluable for those starting out or testing a new market,” added Willoughby.
In the past, stationery brands have used the show as an opportunity to launch and highlight their newest products. Some of this year’s highlights are:
STAEDTLER’s primary focus at the show will be on Noris Colour, its range of premium colouring pencils, and the wider Noris family. It will also be showing the full triplus range, featuring new triplus colours; new tins of triplus fineliner and triplus colour; and the new triplus broadliner, scheduled for launch in late Spring. Continuing its partnership with artist Johanna Basford, STAEDTLER will also be displaying a comprehensive range of Johanna Basford endorsed adult colouring packs.
The highlight of Pentel’s stand will be its brand new Hybrid Dual Metallic gel pen range, which marketing manager Wendy Vickery considers to be the most innovative writing instrument to have entered the market for years.
She said: “Gel pens have been around for a couple of decades. Indeed, most of us have used one at some stage in our lives, whether for writing Christmas cards or for everyday use in the office. So, we’re all familiar with the smooth writing and rich depth of pigment ink colour they produce. However, our new Hybrid Dual Metallic pen is no ordinary gel pen, it’s unique. Inspired by the natural world – such as the aurora borealis or the sheen on the wings of a humming bird – this fantastic pen produces similar iridescent effects that are nothing short of amazing. It’s a real ‘wow!’ product”.
The Hybrid Dual Metallic writes in different colours on different shades of paper and, when the paper is held to the light or at an angle, a special combination of pigment dye and glitter makes it possible to see two different colours from the same pen. There are eight pens in the range, producing a total of 16 colours: black/metallic red, blue/metallic green, green/metallic blue, orange/metallic yellow, pink/metallic pink, violet/metallic blue, gold/metallic gold and silver/metallic silver.
Augmented reality colouring The main focus for Pukka Pads will be its new 4D Interactive Colouring Books, launched in January. After colouring in a page, you scan the picture with a free app to bring the pages to life with Augmented Reality. The colouring books have six different themes: Baby Animals, Dinosaurs, Fantasy, Outer Space, Race Day and World Traveller. Each book has 30 Augmented Reality pages, plus games, mazes, spot the difference and more.
Printer cartridge remanufacturer Jet Tec will be exhibiting its full range of remanufactured inkjet and laser toner supplies, alongside some new additions to the Jet Tec range. These include a 3D printing pen and a selection of Kodak accessories, such as batteries, torches, power banks, selfe sticks and photo paper.
Colourful and practical
Pride of place on the ExaClair stand will go to Rhodia’s ‘Heritage’ range of notepads. Embracing the brand’s signature orange and black design and with a strong retro feel, this new collection is sure to be popular with Rhodia fans.
Building on growing demand for Rhodia products – sales up 50% over the last year – ExaClair will also be showing a number of Rhodia sub-brands including Rhodiarama, hard-bound leatherette notebooks in a range of bright shades; Rhodia ColoR, colourful cardboardcovered, head-stapled ?ip-over pads; and resistance of polypropylene; Europa’s new range of A4 notebooks for students and young professionals; J Herbin’s award-winning inks and calligraphy pens; and Clairefontaine’s new Collections of coordinated notepads, bags, pens and accessories for young stationery fans.
tesa stamps its mark
tesa returns to the London Stationery Show with a collection of new solutions for gluing, fixing and mounting applications. This includes the tesa Glue Stamp, a precise and clean method of sticking materials together with a fun ‘stamping’ action; and three additions to the tesa TACK range of double-sided adhesives. These alternatives to drawing pins or magnets include the tesa Universal White TACK, a reusable adhesive to hang, fix or hold lightweight materials; tesa TACK Transparent Pads XL, removable pads for the clean and invisible attachment of larger lightweight objects; and tesa TACK Coloured Adhesive Pads, available in a range of shapes and two colours.
No broken lead
Zebra Pen will be showcasing its new Delguard Mechanical Pencil, featuring a unique lead protection system that prevents the lead from breaking, and the new Sarasa Clip range of gel pens, available in an array of vibrant colours.