ExaClair was showcasing many of its key brands, including ones that don’t normally get much exposure.
Speaking before the event marketing manager Kevin Wharton said: “Our stand is designed to not only showcase the latest styles and innovations in ExaClair’s brands, but also to demonstrate the value-added product ranges that fit well within stationery stores, but sometimes sit outside traditional stationer portfolios.
“Decopatch, the paper crafting brand, is the sort of product range that visitors might not expect to see at the Show. Using compact merchandising, we will show that with limited initial investment stationers can diversify their product portfolio with exciting products that lend themselves to both impulse and destination buys.”
A major focus of the stand was the Rhodia range of notepads, diaries, luggage and desktop accessories, including both traditional headstapled orange and black premium quality pads and white, silver and multicoloured boutique ranges.
Other highlights for business buyers, mobile workers and and young professionals were the Exactive range of multi-purpose, robust and lightweight fiing products and durable, brightlycoloured Iderama folders, binders and pocket wallets.
There was also much to interest general consumers, including G Lalo correspondence sets and notepads; J Herbin inks, including Stormy Grey and emerald green shades from the 1670 range; and stylish gift wrap papers, tissues, boxes and accessories from Clairefontaine, notably the new Flower collection, which melds contemporary design and traditional themes through the combination of abstract and geometric floral patterns and understated, muted pink, green and brown tones.