Popular office brands GBC and Nobo have been revitalised with a brand refresh. ACCO Brands has created new straplines, packaging and icons for both brands and has integrated the Rexanne watermark into logos and
packaging to retain a sense of consistency.
GBC, part of ACCO Brands since 2005, boasts a new ‘Working for you’ strapline, reflcting ACCO’s collective commitment to improving customer productivity. Nobo has adopted ‘Think. Share. Inspire.’ as its slogan.