BIC has been using its marketing muscle to encourage young people to rediscover the joys of writing. As part of this year’s #JustWriteDay on July 21, the pen manufacturer produced the British Illustrated Chronicle (B.I.C.) in association with the literary charity Ministry of Stories set up by author Nick Hornby.
The newspaper prompted readers to imagine what the implications of losing handwriting might be, with all original content and artwork produced in long-hand using BIC 4 Colours pens. BIC research reveals that just 1% of teens use handwriting to communicate, yet three quarters (73%) admit they prefer to receive a handwritten note or letter over any other form of communication.
Almost all adults polled (98%) said they would like to see their children write more. Almost three quarters (71%) think that being able to handwrite boosts confidence; 66% agree that it aids handeye coordination; and 63% believe that it helps with fine motor skills.